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Where live performance meets avatar innovation.

Real Venues. Virtual Performer. Unforgettable Experiences. Watch Play Video

Unit1 Artist Ambassador
KT Tunstall

Reimagining My Past for the Future

Real Venues. Virtual Performer. Unforgettable Experiences. Watch Play Video

Unit1 Creative Director
Jonathan Butterell

Realising the Potential of the Artist Relationship

Real Venues. Virtual Performer. Unforgettable Experiences. Watch Play Video

Unit1 CEO
Barney Wragg

Creative DNA in Virtual Concert Production

Real Venues. Virtual Performer. Unforgettable Experiences. Watch Play Video

Lighting Designer
Adam Bassett

Craft, Detail, and Drama with Unique Lighting

Real Venues. Virtual Performer. Unforgettable Experiences. Watch Play Video

Sound Designer
Richard Brooker

The Art & Science of Perfect Sound

Real Venues. Virtual Performer. Unforgettable Experiences. Watch Play Video

Unit1 Technical Director
Pavle Mihajlovic

Building KT's Digital Double

How we do it

From vision to execution: Unit1 Studio is a full-cycle avatar concert producer recreating music's iconic moments for today's audiences

Find out how

Blog

Blog Post 1

Barney speaks to IQ Magazine’s Hanna Ellington

Unit1 Studio founder Barney Wragg speaks to IQ Magazine’s Hanna Ellington about the concept of Time Travel Tourism—the idea that photorealistic avatar productions can bring artists back to their audiences in ways that feel authentically live rather than commemorative. 

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Blog Post 1

Unit1 Studio is featured on BBC News Tech Now

This is an exciting moment for us to share our journey with a broader audience.

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Blog Post 1

Hybrid Concerts: Where the Real and the Virtual Meet

The future of concerts isn’t either/or—it’s both.

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